Nintendo: “It’s On Like Donkey Kong”

Nintendo, creator of the classic arcade/video game, has filed a request with the U.S. Patent and Trademark office to trademark the pop-culture phrase, “It’s on like ‘Donkey Kong.’ ”

According to CNN, Nintendo claims that the catchphrase “is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it’s used.”

“In addition to Nintendo’s use, it has been used in popular music, television and film over the years, pointing to Donkey Kong’s status as an enduring pop-culture icon and video game superstar,” they said Wednesday in a written release.

According to the Urban Dictionary, rapper Ice Cube first popularized the phrase in 1992 with the song “Now I Gotta Wet’cha.” Since then , the phrase has been heard in many television shows and movies.

Could this be a publicity stunt? On November 21 this year, the newest Donkey Kong game – “Donkey Kong Country Returns” – is going to be released.

Donkey Kong burst onto the Arcade scene in 1981, and was one of the most populat games of the ’80s. It was the first appearance of the iconic Mario. In the original game, Donkey Kong captured Pauline, and you control Mario to climb up the girders to rescue her. In the meantime, Donkey Kong would throw barrels at you, and fling hammers up in the air. You would have to time the barrels and jump over them. When you reach Donkey Kong, he grabs Pauline, and goes to the next screen. The original Mario was actually named Jumpman (similar to “Pac-Man” and “Walkman”), and he was a carpenter instead of a plumber.

This should bring back memories:

Donkey Kong spawned the sequels Donkey Kong Jr. and Donkey Kong 3, as well as the spin-off Mario Bros.
In 1982, Coleco liscesed Donkey Kong, and included it in the pack-in cartridge for all the ColecoVision consoles. The game was very similar to the actual arcade game, so it sold well. There was even a hand-held Donkey Kong game.
In 2007, a popular documentary called The King of Kong: A Fistful of Quarters was released. It follows Steve Wiebe as he tries to take the world high score for the arcade game Donkey Kong from reigning champion Billy Mitchell.
Over the years, Donkey Kong has transitioned very well with all the newer video game systems. As I mentioned earlier, there are still new games coming out, as “Donkey Kong Country Returns” is coming out on November 21.

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