Music Video of the Week – 11/17/10

This week’s selection, in honor of Ronnie DeVoe’s 43rd birthday, is “Cool it Now” by New Edition:

“Cool It Now” was released in 1984 as the first single off of New Edition’s second album, New Edition. The song was the group’s first top 10 pop single, peaking at number four on the pop chart, and their second number one R&B hit. The original members included Ronnie DeVoe, Ralph Tresvant, Bobby Brown, Michael Bivins, and Ricky Bell. Bobby Brown left the group in 1985 to go on to a successful solo career. New Edition continued on with four members for a while, until Johnny Gill joined them in 1988. In 1990, the group when on hiatus while the went on to their own projects. Johnny Gill and Ralph Tresvant had solo projects, and the remaining members formed Bell Biv Devoe, who were successful with the song and album Poison.
New Edition has reunited in 1996 for a short time, and again in 2004. There are rumors that they will reunite once again.

On December 20, 2009, Ricky Bell and Johnny Gill joined New Kids on the Block onstage at a House Of Blues benefit show for Toys For Tots in Boston, performing Full Service and This One’s For The Children.

Johnny Gill confirms that New Edition will reunite once again and will sign with manager Irving Azoff. They are currently signed with Geffen Records and Interscope Records.

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